These platforms all kind of look the same on the surface — what actually made you trust one over the others?

Read through the actual refund and cancellation policy in full for both finalists, not just the pricing page, one was clear and reasonable, the other was vague and seemed to leave a lot of discretion up to the company with little spelled out for the patient. That level of transparency tipped it for me more than the initial pricing comparison did.

Called support directly for both finalists before deciding, with a genuinely specific question that would require an actual person to answer thoughtfully rather than a copy-paste response. One gave a clear, specific, human answer within a reasonable time, the other took days and the answer felt generic and templated. That single interaction told me more about what ongoing support would actually be like than anything on either homepage. Sounds like a small thing to base a decision on, but it ended up being a pretty accurate signal for me, the platform I chose based on that interaction has continued to be responsive throughout my actual ongoing care.